Experts
Analysis of recorded conversation from 5 experts. Thematic content analysis using ATLAS.ti for labeling/coding the data for grounded theory. Conversations were recorded and transcribed using Google Meet and Fireflies AI. Labeling and thematic analysis was performed using Atlas.ti. Visualisations were produced using Atlas.ti and Python.
Interview 1: Designer - Cathy Wang
Date: 2023-11-10 Expert: Cathy Wang is a designer and business leader with 20 years of experience in bringing hypergrowth and hundreds of millions of EUR in revenue in digital transformation of industry. Country: Taiwan / Canada Topics: Design, Business
Thematic Analysis.
Interview 2: Accountant - Peijing Li
Date: 2023-11-18 Expert: Peijing Li is an accomplished financial controller and accountant with experience in varied industries from dairy to education. Country: New Zealand Topics: Economics
Thematic Analysis.
Interview 3: Designer - Jessica Cheng
Date: 2023-12-04 Expert: Jessica Cheng is a designer with cross-industry experience from the UK and Taiwan. Country: Taiwan Topics: Design, Business
Thematic Analysis.
Interview 4: Economist - Chen-Ying Huang
Date: 2024-05-19 Expert: Chen-Ying Huang is an economist and professor at National Taiwan University. Country: Taiwan Topics: Economics
Thematic Analysis.
Interview 5: Economist - Yuping Chen
Date: 2024-06-04 Expert: Yuping Chen is an economist and professor at National Taiwan University with a focus on marketing and online shopping. Country: Taiwan Topics: Economics, Online Shopping
Key learnings: “I think you are targeting experts instead of a general consumers”
Thematic Analysis.
Overall
Common topics between all conversations become visible in the overall Sankey Diagram.
